Most people have a decent knowledge of who their current customers are. But when it comes to getting new business in existing or new markets, most people struggle to truly define their target audience. That's where we come in.
First, we find out who exactly is your target audience. More often than not, your target audience is made up of several groups or silos. Although each situation is unique, it is very important to properly identify these potential targets and evaluate them by their potential for doing business. In other words, first, we find the low hanging fruit.
Second, we find out where the opportunity is. In an over-advertised world with a media channel at every eyeball turn, it is more important than ever to find the right media mix to deliver the right message to your target audience. There is no such thing as one media channel being better than another in all cases. Your business and your market are unique. Choosing the wrong media mix can quickly result in large amounts of wasted money. We excel at finding media channels that are the most effective means for delivering your marketing message to your target audience and developing a media plan that consistently delivers your message over time.
Third, we develop creative ad copy that grabs instant attention and elicits action. This may seem simply stated, but it is rarely validated in today's creative field. Ads may grab attention. They can entertain or tell a story. They may also be hysterically funny. But there is absolutely nothing creative about an ad that doesn't sell. We create campaigns that properly reflect your brand, communicate only the key differentiating points & value propositions, and sell your products.
These are three key elements to successful marketing campaigns. You can't substitute one for the other. If you look back at any failed or lackluster marketing efforts from your own experience, you can quickly find out that one or more of the above elements was missing or not done correctly.
Give us a call and we can discuss your unique situation and show you how we can maximize the return on your marketing investment.